ABOUT

MUHIBAH (in Malay, translated means HARMONY) is the leading travel and lifestyle inflight magazine of Royal Brunei Airlines (RB). For travelers and travel industry executives, from what’s the latest in our destinations and trend analysis to what’s new and exclusive personality interviews, it provides the information you need to keep your fingers on the travel pulse. It ranks as one of the leading travel sites in Brunei, attracting over 260,000 readers per issue.

MUHIBAH’s readership includes senior thought-leaders in travel, tour operators, travel agents, airline reservation agencies, incentive houses, events and meetings organisers, as well as the very consumers that keep the wheels of our industry in constant motion. There are over 260,000 members who read the bi-monthly magazine.

Unlike many travel magazines and websites, MUHIBAH’s audience is truly global, from the Asia-Pacific and Australasia to Europe and South America its subscriber base is robust, international and includes senior decision-makers.

MUHIBAH was first published in 1981 covering destination travel. Today, the magazine has evolved into an exciting format with a concise, fresh and crisp look. MUHIBAH now boasts of a stylish layout and a new compact size for easy reading on-the-go. A version of eMUHIBAH currently made available in mini iPads for First and Business class passengers on all RB flights.

MUHIBAH line-up

  • Features: The latest in travel destinations
  • Best of Brunei: Local views and insights of Brunei
  • Take5: Destination tips on a short break
  • InPerson: Exclusive views and insight of personalities
  • The Buzz: Latest in lifestyle and market trends

As a MUHIBAH reader, you will become a part of a premium travel community of Royal Brunei. To subscribe: XXXXX