CEO’S MESSAGE

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Published on November 03, 2019 with No Comments

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Dear Guests,

Welcome aboard Royal Brunei Airlines!

We wish you a very pleasant trip with RB. Rest assured our team – both on the ground and in the air – will do their utmost to ensure you have a comfortable and enjoyable journey.

In this issue of MUHIBAH, we are very proud to celebrate RB’s 45 years of corporate existence and the achievement of many milestones along the way. RB was established on 18 November, 1974, and launched its first commercial flight six months later on 14 May, 1975 to Singapore and Kota Kinabalu, followed by Hong Kong and Kuching the next day. Today, and 45 years later, RB has achieved a Skytrax 4-star airline rating demonstrating an excellence in products and services based on global benchmarks. We now have a route network of 30 destinations, connected to our hub in Bandar Seri Begawan providing our guests many connecting options and an expanded network in Borneo Island via RB Link. Read more about RB’s development in an exclusive interview with Yang Berhormat Dato Seri Setia Dr Awang Haji Mohd Amin Liew bin Abdullah, Chairman – RB Board of Directors, who is also the Minister at the Prime Minister’s Office and Minister Of Finance and Economy II on page 12.

In line with this new milestone, we are also very proud to share our latest brand campaign: “The little things we do that make our service special.” As the national carrier, we reflect our Bruneian values in everything we do, and the defining trait being the hospitality we provide to guests across their journey with us. In this context it’s entirely natural that our new advertising features 25 of our very own RB family and we’re very proud of our own people telling our story to the world. Read more about RB’s new brand campaign on page 26.

As mentioned before, the China market is very important for all airlines and RB is absolutely delighted to provide the capital city to capital city link to the new Beijing Daxing International Airport (PKX) from 27 October, 2019. RB is one the first of few international airlines selected to operate to the new state-of-the-art Beijing Daxing International Airport in phase one of the new airport opening. The four times weekly flights to Beijing is part of RB’s efforts to grow its footprint in China, the number one tourism source market for Brunei. In addition to our strong presence in Shanghai and Hong Kong, we introduced flights to Haikou, Nanning, Hangzhou and Changsha. RB plans to increase the flight frequency to Beijing to daily starting 14 January, 2020.

Borneo, the third largest island in the world and the largest in Asia. Home to one of the oldest rainforests in the world, Borneo offers so many options for our international guests to explore the rich cultural diversity, the sights and sounds, and the unique flora and fauna species on this magnificent island which hosts Brunei Darussalam, the East Malaysia states of Sabah and Sarawak, and the Indonesian province of Kalimantan and others. We are delighted to be connecting as many of these states and provinces as possible in phase one of our RB Link initiative and to provide seamless air travel options to the guests from our expanded route network. In addition to Kota Kinabalu and Kuching, RB Link flights now operate to Sandakan, Bintulu, Tawau, Sibu and Balikpapan. For exact launch dates please refer to flyrb.com.

Lastly, with the holiday season around the corner, we wish you and your family happy holidays and a wonderful festive season.Safe travels.

Thank you for choosing to fly with us.

Betterfly Royal Brunei.

 

With warm regards,
Karam Chand
Chief Executive Officer

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