SENSORY BRANDING

Written by root. Posted in FEATURES

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Published on July 01, 2015 with No Comments

The Queen Victoria Market is the grand dame of sight, smell and sound of real Melbourne.

Words ANIS RAMLI
Images JACQUELINE WONG

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With the focus firmly on local, artisan produces and manufacturers, Queen Victoria Market (or fondly called ‘Vic Market’or ‘Queen Vic’), is where you can get the flavour of Australia in one place.

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Since 1878, producers and sellers have gathered together almost every day at this heritage marketplace to offer shoppers fresh produce, handmade food and delicious snacks spread over two city blocks.

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Experience the vibrancy of a working market and join the locals as they shop. Talk directly with local producers and learn more about where your food comes from.

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Wander through the old-fashioned deli hall and be impressed with spices from all over the world. Butchers offer native exotic meats like kangaroo, emu and crocodile …

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… While in the open air section, the fruit and vegetable growers display organic and heritage vegetables and local homegrown varieties.

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Soak up the sights, smells and sounds that have made Queen Vic part of the city’s history. The market also offers food, heritage and ‘market insider’ walking tours for a fee.

www.qvm.com.au

 

 

Royal Brunei Airlines flies Melbourne daily.

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